Reports, reports, reports, so what??

In the last few days I read articles from Real Estate magazines about some weakness in the rental market showed during the summer. Reports showing that some lawyer companies postponed their associates starting dates, so the apartment searches have been postponed as well. Reports showing merely percentages about the decline compared to the previous year. Numbers?? Companies policies?? So what, that’s all we have to say about one of the greatest real estate markets in the entire world? It doesn’t seem very much to me, when everybody already knows about the problems that our economy is facing. We don’t need reports showing the market decline, or showing that corporate companies are becoming wiser with their investments, or that less students can afford the tuition/home combos offered by NY Universities. We don’t need to know what we already know, that’s simple.

I honestly liked a short little paragraph from Citi Habitats CEO saying that landlords are willing to offer incentives (a thing that probably only RE professionals know about) in order to rent their units. This is what we need. We need tips, not reports. People need to know how they can rent in Manhattan without spending a fortune in a weak market (it wouldn’t make much sense, right?). And while everybody is looking themselves in the mirror by showing and explaining reports, someone else is showing how to rent properties in Manhattan (this is probably why they are the #1). So much paper for reports and almost absence of tips for apartment hunters won’t help the rental market to go back faster than the recovery of our overall economy.